HEMA is one of the fastest expanding European private label retailers, with more than 750 stores in 9 countries. As an addition to their already existing “Beauty Range“, I had the honor to work on there new young and fresh brand B.A.E. The line consists of 46 units in different colors.
The Vision
Create a brand that fits all skin-types to enter the next level of beauty shopping experience.
The Mission
Developing a playful and brave design for millennials which is clean in its elements, varying in colors and shapes.
Color Palette
Color Palette
TYPOGRAPHY
Press Kit
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message. It is provided to reporters and influencers and presented as a gift for the launching and special events.
Fragrance Floor Display
